It was a risky move when Paul Bowers, owner of Chapel Hill Communications, decided to launch a brand new magazine targeting airport executives. Bowers says, however, it was a “no-brainer” to bring Becker 505 on as the publication’s graphic designer. “It was a very easy decision because he’s so easy to work with and does high-quality work,” adds Bowers. Both moves paid off and today Bowers’ magazine, Airport Improvement, is consistently ranked above its competitors for editorial and style.
Patty Montbriand knows firsthand the importance of a quality graphic designer to her company, Concorde Battery Corp. She says experience with the opposite taught her that, and has confirmed that the choice to hire Becker 505 Creative Design Studio six years ago was the right one.
“We have a classic style and our artists in the past came up with things they thought were cool, but we didn’t,” Montbriand says.
Kristi Klicko, director of Operations for the Medical Education Institute (MEI), says she worked with Chad Becker even before he launched his own design firm. Becker 505 has continued to provide this Wisconsin-based non-profit organization with design consistency through advertisements, multiple Web sites and educational-focused materials.
“If our things didn’t look nice, or as professional, we wouldn’t be viewed as credible,” explains Klicko. “This is why when he went on his own, we continued working with Chad.”